less spent, for just as much building.
Loading the figures.
This is how much less people spent on LEGO because they shared their sets through us instead of each buying their own. Every piece still got built. The figure is updated in real time.
Dear LEGO Group (and lawyers)
It has come to our attention, with regret, that your accounts probably list the figure above under a different name: lost revenue. This was never our intention. It is merely a consequence of your sets being so good that people want to build them more than once.
We therefore take the liberty of asking, politely: would you be interested in acquiring BlockAbo to strengthen your revenue? We are available for talks at any time, ideally over a coffee in Billund.
Yours faithfully,
The BlockAbo team
We take the new price of every set rented and subtract the cost of a single rental. A subscriber pays less per set than that, so the figure errs on the low side.
Share, don't own
A LEGO set has two lives. In the first it gets built, over a few evenings or a long weekend. In the second it sits on a shelf, often for years, and eventually in a box in the cellar. The first is why you buy it. The second costs money, space and, in the making, CO₂, with nobody building anything.
Better for the environment
The most efficient set is one that never has to be made. Every rental that replaces a purchase saves a new set: the granulate, the injection moulding, the box and the journey from the factory. What that comes to in kilograms, we work out in our CO₂ balance, with every source.
One set, many builders
With us, a set has no second life on a shelf. When it comes back, it is washed at 30°, checked for completeness and sent to the next person. So the same set gets built again and again instead of once.
Nothing of the experience is lost: the full box, the instructions, every stage of the build and the moment the model stands finished. All that goes is the time it spends gathering dust.
LEGO is expensive, and building is quick
The big sets for adults cost between 200 and 500 francs new, the largest over 1000. Most are built within a few evenings. Divide the price by the hours you actually spend building and a set you bought turns out surprisingly expensive. Shared, each person pays only for their own evenings of building, and the same budget stretches to many more sets.
Where does the finished model go?
A finished set takes more space than the box suggests. The Eiffel Tower stands 1.49 m tall, the Titanic is 1.35 m long, and even mid-sized sets need a shelf of their own. By the third big set, a collection has become a storage problem. Shared, the model stays with you for a while and then moves on, and the shelf stays free for the next one.
What about buying second-hand?
Second-hand is cheaper than new, and a good choice for a set you want to keep. But you still pay for the whole set, count for yourself whether every piece is there, and sell it on again when space runs out. Shared, every set is counted and washed before it reaches you.